Concept development (photo: Nicolas Nova, Flickr)

Our experience shows that it is not enough to launch anything in digital channels just by sticking to the craft. To attract people – and nurture the relationship with them – you must have an idea that is both consistent with the needs of your target groups – and challenge the expected.

To concretize what you want to tell, you need to work with concept development.

Concept development is fairly close to what is usually called digital PR.

Many times, digital PR is linked to a campaign, but the campaign is likely to stop at being sparklers that do not get lasting value for the relationship between the brand and the user. Portabla Media works primarily with digital PR in the long term. Maybe you can call it sustainable digital public relations.

Contact us for more information on concept development for websites, apps and social media.

 

Photo: Personas by Nicolas Nova (CC-BY)