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A blog on digital strategy

We write about how strategy can improve websites, apps and social media. We're also writing about the breaking point between the digital and the physical world.

Beyond just using Fitbit – here’s how to get more out of the activity tracker

September 19, 2015 • Magnus Nilsson • Quantified Self
Ernesto Ramirez at the Quantified Self conference in Amsterdam 2015 (photo: Magnus Nilsson)

So you’ve got yourself an activity tracker, just to try it out. It shows you numbers and stacks, but what can you learn – over time? Ernesto Ramirez has tips and tricks for using Fitbit …

Retail prepares for multi-channel – but when will they step out of their comfort zone?

September 12, 2015 • Magnus Nilsson • Business development
Jens Hultman (photo: Magnus Nilsson)

How should physical retail –  stores – face the fact that customers switch between digital and physical as naturally as they breathe? We are many who are interested in an answer, and Jens Hultman is …

We should stop trying to make our brand look cool, and start making our participants look cool

August 18, 2015 • Magnus Nilsson • User Experience
Andie Nordgren (photo: Magnus Nilsson)

Game developer Andie Nordgren suggests that we leave the stage when we who are developing for a user think we’re superior to the user. Andie blushes, and so do I. I’m attending the conference The conference, an annual …

Winning championships, miss opportunities and pave the way for continued criticism

July 29, 2015 • Magnus Nilsson • Public Relations
Swedish fans (photo: Blondinrikard Fröberg, Flickr)

When Sweden’s junior soccer – or football – ladies won the European Championship, they gave the Swedish FA a golden opportunity to promote its business and the future of Swedish football. But instead of celebrating they …

What is Quantified Self? A beginners guide

June 25, 2015 • Magnus Nilsson • Quantified Self
Discussions at the QS15 Quantified Self conference in San Francisco 2015 (photo: Magnus Nilsson)

Today we can find out much more about ourselves than ever before. And we don’t need to ask anyone for permission. What we measure and follow up of ourselves is called self-measurement, or Quantified Self. …

Email inbox stressing you out? Track and find patterns

June 23, 2015 • Magnus Nilsson • Quantified Self
Mark Wilson at QS15 - The Quantified Self conference (photo: Magnus Nilsson)

You get more email than you can handle? Are you stressed that you have tough tasks that remain unanswered? You are not alone. Mark Wilson put numbers to the stress. At the QS15 conference developer Mark Wilson …

Nordic eHealth grows strongly in Silicon Valley, but not without obstacles

June 22, 2015 • Magnus Nilsson • Business development
The panel at the Silicon Vikings seminar on Digital Health (photo: Magnus Nilsson)

The network Silicon Vikings organized a panel discussion on digital health, with a focus on innovators who move from Scandinavia to the US West Coast. But even if products and services are strong and Silicon Valley …

From Business to Buttons – making digital channels so easy that people want to use them

April 22, 2015 • Magnus Nilsson • User Experience
Ethan Marcotte at the From Business to Buttons 2015 conference in Stockholm (photo: Magnus Nilsson)

When people talk about ease of use, they are close to the industry term User Experience. It is all about making digital channels so good that people use them without thinking about it. And that …

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