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A blog on digital strategy

We write about how strategy can improve websites, apps and social media. We're also writing about the breaking point between the digital and the physical world.

Busy first day of the Quantified Self 2017 conference in Amsterdam

June 17, 2017 • Magnus Nilsson • Quantified Self
Simon Dennis at the Quantified Self 2017 conference in Amsterdam

The first day of Quantified Self 2017 was just as uplifting and exhaustive as you could expect. A conference you definitely do not want to miss. One of the most exciting conferences for a digital …

Third successive season as sponsor for Hayley Lauder of Glasgow City

March 14, 2017 • Eva Svensson • Sponsorship
Glasgow City celebrates their league title in 2016. Portabla Media is sponsor for Hayley Lauder, second from left in the top row. (photo: Glasgow City)

For the third season in a row, Portabla Media is sponsor for Hayley Lauder of Glasgow City. Glasgow City FC is by far the most successful team in the Scottish Women’s Premier League. The club …

Merry Christmas and a Happy New Year

December 24, 2016 • Magnus Nilsson • Artificial Intelligence
It's not much of Artificial Intelligence but it's an artificial fireplace (photo: Magnus Nilsson)

Merry Christmas and a Happy New Year! Even an artificial fireplace can make you feel warm, as proven at our office (shared with Under and Kollegorna). Although buzzwords like Artificial Intelligence and Big Data are …

The future of health care must be digital – and the patient must be included

June 2, 2016 • Magnus Nilsson • Digital health
The future of health care is digital (photo: Nadya Peek)

The future of health care will not consist of more hands, but those who work in health care will be assisted by more and smarter tools. And the patient must be part of the solution, …

Start casting your product with characters from rom-coms

March 2, 2016 • Magnus Nilsson • User Experience
Angel Anderson of Nailsnaps #romcomux at Interaction 16 (photo: Magnus Nilsson)

If science fiction is the prototyping tool for technology, can romantic comedies be a source of inspiration for relations between products and customers? Angel Anderson of NailSnaps advocates the use of #romcomUX. Angel Anderson is …

It is when the emotion occurs that you get the conversion

March 1, 2016 • Magnus Nilsson • Business development
From Retail's Big Show

The digital world moves into the physical store. And the lesson of the trade fair Retail’s Big Show is that it is not enough to have digital gadgets in your store – you need to …

The E-barometer shows how Swedes shop online (and what we think about it)

February 23, 2016 • Magnus Nilsson • Trade
Anton Johansson, Carin Blom, Sara Wimmercranz and Jonas Ogvall on The E-barometer 2015 (photo: Magnus Nilsson)

The report E-barometer 2015 shows that Swedish trade is increasingly getting digital. At the same time e-commerce gives birth to hybrids of online and offline. Still there’s a long way to go until we see …

Player sponsorship in benefit of Glasgow City star Hayley Lauder

October 8, 2015 • Magnus Nilsson • Public Relations
Hayley Lauder of Glasgow City

Portabla Media is proud to sponsor Scottish national and Glasgow City forward Hayley Lauder. Today, we keep our fingers crossed as Hayley’s team is facing Chelsea in the UEFA Women’s Champions League. Portabla Media is …

Good tool with too small market can get a second chance – a hardware hack saves Zeo

September 25, 2015 • Magnus Nilsson • Quantified Self
Philipp Kalwies speaking on his hardware hack with Zeo (photo: Magnus Nilsson)

What happens when you find a measurement tool that you really like – and the manufacturer runs out of business? Philipp Kalwies couldn’t let go of sleep tracker Zeo. Now he makes a copy that …

Tracking for caregiving – help families who care for their loved ones with QS

September 22, 2015 • Magnus Nilsson • Quantified Self
Rajiv Mehta at the Quantified Self conference 2015 in Amsterdam (photo: Magnus Nilsson)

Many chronically ill and dementia patients are cared for by relatives. A US project is studying how much time and energy it actually takes to care for a sick relative. And the result can be …

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